Helping Your Business Get More Business

Capstone specializes in helping small and midsize businesses get more business.

We help you:

• Improve your marketing efforts by working with you to reveal your target market's real buying motivations.
• Improve your corporate image so that it speaks directly to your target markets emotional core.
• Improve your marketing materials so that they reach your buyers at an emotional level, without leaving their intellects behind.
• Get more business by helping you create a marketing mix which reaches your target market's buying triggers in a manner that helps them reach positive buying decisions.

Improve your bottom line

Your bottom line will improve when you have effective marketing materials: brochures, website, advertising, postcards, posters, branding and more. And when you have a Marketing Action Plan which guides you in their use.

Improve your brand

Your corporate image is a key factor in influencing how your prospects feel about your business. Your brand is not simply your logo. Think of your brand as the experience your customers have with your organization. It's the result of their interaction with your logo, your marketing materials, your customer service. In fact, it must be reflected in the entire customer experience you provide.

Whether you planned it or not, you have a brand. Your brand reveals itself in your:

• Logo
• Website
• Stationery
• Signage
• Brochures
• Advertising
• Livery
• Customer Service
• Sales staff
• Service staff
• Telephone manner

Do not underestimate the effect your brand has on your customers' attitudes towards you, and, therefore, your bottom line.

"The genius of Capstone is their ability to keep you, the customer, at the centre of the creative process while they masterfully manoeuvre and massage the message. So much so, in fact, that in the end, you actually feel you are the brilliant one who created the product. The results are gaining rave reviews from our donors and definitely increasing our exposure and awareness in corporations across York Region."

Daniele Zanotti,
Campaign Director
United Way of York Region

Gain insight

In our site you'll find helpful articles, business tips, advice, examples of marketing materials and, of course, information on how Capstone can be of assistance to you.

If you're a smaller enterprise, and aren't sure where you need marketing improvement most, call for information on Touchstone™ our Small Business Marketing Audit. It helps you determine if you have gaps in your marketing.

If your organization is larger, with more complex marketing needs, a Lodestone might be your best first step. With a Lodestone, we analyze all your existing marketing and communications to determine where you're weaker, where you're doing well, and what the best plan is to improve your marketing results.

Do you want to know more? Take a look at our site, then get in touch by , or call us at 905-472-2330 between 9am to 5pm Eastern Time.