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Chapman Hertz brochure

Beyond Numbers

An accountant who specialised in computerising the accounting systems of mid-size companies was struggling. As soon as his target market found out he was an accountant, they stopped listening. He decided he needed a professional image, a brand, that would take him beyond the realm of bean counting, and into the realm of solution provider.

After developing his corporate image, we developed this small brochure, which clearly positioned him as a different kind of accountant.

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