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Logo Development

Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.

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An ecumenical, not-for-profit organization dedicated to social justice, wanted a powerful symbol to rally around. Kairos refers to "a moment of transformation".

The concept of having the Northern Lights cast light upon a darkened landscape was a perfect metaphor. It's a perfectly transformative moment. The use of the aurora borealis also reflected the very Canadian roots of the organization.

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