Case Studies

Logo Development

Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.

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Chapman Hertz brochure

Lakewoods Resorts Inc.

This developer of an exclusive resort North of traditional Ontario cottage country wanted a logo to set himself apart from the rest of the Northern developers.

We determined his target saw themselves as rugged individuals, at the same time as feeling that they were entitled to the best.

From this beginning, we developed his other materials, brochures, advertising and website.

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