Case Studies

Logo Development

Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.

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Sine Cera Inc.

With Sine Cera, we faced a challenge. The name has a specific meaning and story to it. Unfortunately, although the story and meaning apply to the service in a very abstract way, they don't help in visualising the value this company brings to its clients.

We determined that a simple form representing the path the company takes its clients on, would suit both the company's style and the attitude of its target market. We developed the tagline to help reinforce how the company differes from its competitors.

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