Case Studies

Postcard Development

Postcards can be an effective marketing tool. They can be used singly or as part of a campaign.

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The Art of Working

The Art of Working was a new store targeting a new kind of client, the affluent home office owner. We developed a brand for them that encompassed their own unique approach to retail. We developed their logo, stationery, signage and these postcards. (The front of these postcards are identical to the signs we developed for them. The backs contain a bit of humorous history about each area.)

These postcards were originally displayed in the store, for customers to pick up as they browsed. They present a quirky humour that reflects the owners' style.

The postcards are about to graduate from in-store objects to more a proactive role. The owners have identified an appropriate target market and the postcards will be in the forefront of an outreach marketing campaign aimed at attracting the attention of this elusive, well to do audience.

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