Logo Development

Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.

Continuum II

This logo was commissioned by a group of insurance agents working for one of Canada's largest insurance companies. The insurance company's target was very middle class. these agents wanted to go after high-end clients. They knew they needed a better look than their company provide if they were to succeed.

We developed this logo and corresponding stationery for them. They later told us how they had landed very large accounts, and attributed getting through the door to the fact they now looked like they could handle such big accounts.

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