Case Studies

Postcard Development

Postcards can be an effective marketing tool. They can be used singly or as part of a campaign.

About Us
Marketing Tools
Spam Test
In The News

Dunmurray Electric

Dunmurray approached us with a specific need. They saw an opening in an otherwise closed market, and needed a powerful way to gain these prospects' attention.

We proposed a short postcard campaign. Three postcards, mail one week apart, followed by telemarketing. As usual, we chose to use a humourous, industry-specific approach. Humour, done right, can disarm otherwise suspicious prospects.

Our client's goal was to gain one new client out of the effort. (Their clients spend in the six figure range.) The result was six new clients, all in the typical sales range.

Since then, we've re-branded the company and created a new corporate brochure, to help them reach the really big contracts.

Back to Postcards. Back to the Portfolio.

services | articles | case studies | portfolio | about us | links
newsletter | marketing tools | spam test | in the news | home

Copyright 2003 .

Send snail mail to:

Capstone Communications Group
15 Wilson Street
Markham, Ontario
Canada L3P 1M9

or call 905-472-2330 between 9 am to 5 pm Eastern Time.