Brochure Development

Brochures that work. Attractive, client-focused, benefit-oriented.

Focus Management Group

What was clear to our client was most companies that go into corporations to help them solve issues, go in with the attitude that they know better than those inside the company. We purposely made the font in the message a little bit unclear because obviously it's not clear to the competition. Inside, the answer, typed over an image of glasses resting on a pile of paperwork, reads: "Direction comes from within." A nod of respect to their prospects.

The principals in the company had always been brilliant. But the jump in credibility from their previous brochure to this one was huge. It was what they needed to gain the attention and respect and invitation to come in and talk. At the same time, we also developed their new logo, tagline and stationery.

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