Logo Development
Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.
Hearst BIA
The Business Improvement Area (BIA) in Hearst, in Northern Ontario needed an image around which to build their promotional campaign. Hearst's old image was "backwater" and "going nowhere".
They asked us to develop an image that fit with who they really are. After considerable discussion, we determined they were a modern, 'funky' Northern community, well worth including on any Northern visitor's travels. This logo says it, and has been at the centre of the downtown's revival.
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Copyright 2003
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Capstone Communications Group
15 Wilson Street
Markham, Ontario
Canada L3P 1M9
or call 905-472-2330 between 9 am to 5 pm Eastern Time.