Case Studies

Postcard Development

Postcards can be an effective marketing tool. As part of a campaign, they are especially powerful.

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Honsberger Physiotherapy

This top-flight physiotherapist had a problem. While the owner is well known and respected, he needed more than just his reputation to fill his three clinics.

Our proposal was to develop a four-part postcard campaign. We tied the campaign to the myths people hold about pain and its removal. The goal of the campaign was to have the target audience look forward to receiving the physiotherapist's marketing mailings. This keeps my client in the top of his prospects' minds. So when they decide a physiotherapist is what they need, my client is the first one they turn to.

The campaign is to run for one year, over which time we expect to see a rise in enquries and memberships, as well as an increase in referrals. So far, part way through the campaign, the results are as we expected. He's well on his way to doubling his enquires, and therefore his client base.

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