Case Studies

Postcard Development

Postcards can be an effective marketing tool. They can be used singly, as with this example, or as part of a campaign.

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A consultant on women's health issues was developing a symposium on hormone imbalances. She had little time to market her seminar, and little budget left to develop any marketing. Our solution was to do a direct mailing of a hard hitting postcard to her most likely prospects, and run a related ad in local health-oriented papers.

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