Logo Development

Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.

Kairos

An ecumenical, not-for-profit organization dedicated to social justice, wanted a powerful symbol to rally around. Kairos refers to "a moment of transformation".

The concept of having the Northern Lights cast light upon a darkened landscape was a perfect metaphor. It's a perfectly transformative moment. The use of the aurora borealis also reflected the very Canadian roots of the organization.

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