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Logo Development

Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.

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Kirby Pezzack and Associates Inc.

These folks had stationery that made them look like fusty old lawyers. Yet they were a company on the cutting edge of computerising other firms complete operations. We developed this new look for them, to help them look the part of what they delivered. We also helped out their unfortunate name by giving them the tagline, "Effective implementation of business mangement systems".

The came back months later to tell us the story of landing a major account because their card had been passed on to the right person at a big transportation company. The executive calling from the transportation company said to them, "You look like you can do what we need done." All that from simply seeing a business card.

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