Free Marketing Advice

It's important to always be learning.

It's just as important to act upon what you learn.

Capstone's Marketing Tip of the Month

A free monthly e-zine, written to give you short, sharp, usable marketing advice in tip form.

Tip of the Month is written by Keith Thirgood, creative director of Capstone. Keith is a twenty-year veteran of the marketing wars, and writes real-world marketing tips, rather than MBA theory.

If you're short on time, but still want to improve your marketing, you won't go wrong by subscribing to Capstone's Marketing Tip of the Month. No risk.

If you want to see what Capstone's Marketing Tip of the Month looks like, click here to see an example.

To receive a free subscription to Capstone's Marketing Tip of the Month, simply send your name and e-mail address to

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The following is an example of Capstone's Marketing Tip of the Month, a text-only marketing tip sheet.

Hi Jill,

Here's the latest issue of Capstone's Tip of the Month.

If you find these tips helpful, pass them on to your colleagues, and
suggest they might like to subscribe as well.
< >

To stop receiving this tip sheet see the information at the end of
this e-mail. (You are subscribed as [E-mail Address],
please quote this address if you remove yourself.)

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Why is so much of what passes for writing in the business world
so boring and unconvincing?

Because it's passionless!

No one is going to read your article, your marketing materials, not
even your proposals if they are cold and dead. (Well, they may read
them, but they won't be affected the way you want them to be.)

To write with passion, do two things.

1. Sit back for fifteen minutes or a half-hour before you start
writing and dream about your subject. Draw pictures in your mind.

2. Once you sit down to write, write the entire article, marketing
piece or chapter in one sitting. Don't stop till you're finished.
Ideally, don't even pause. Keep your fingers on the keys and blast
away. Then get up and walk away. Come back the next day to edit.

Using these two techniques, you'll find more passion in your
writing. and you might even find writing easier to do.

Cheers,

Keith Thirgood, Creative Director
Capstone Communications Group
Helping businesses get more business through innovative marketing
Markham, Ontario, Canada 905-472-2330

If you're looking for solutions to your marketing issues
contact me, I'll be glad to talk about your needs.