Logo Development

Logos are the visual representation of your brand. They are not, by themselves, your brand. Ideally, your logo emerges from the brand you have already built.

A Single Step

This company had nothing except a brilliant concept. They were going to help businesses in the high-tech sector manage the complexity of development in new, unheard of ways.

We gave them the name, "A Single Step" because that reflected the principle's basic philosophy. Each jurney begins with a single step. We further refined the brand with the tagline, "making complexity manageable" which clarifies just what they do.

The symbol reflected the path one takes from chaos to clarity, through which this company leads its clients.

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