Case Studies

Postcard Development

Postcards can be an effective marketing tool. They can be used singly, as with this example, or as part of a campaign.

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The Training Oasis

The Training Oasis is a "non-traditional" training company. Their approach takes their clients in areas and directions they did not expect. Even their company name breaks ranks with the training industry. All of the material we developed for them, from this postcard, to their logo, to their website, all reinforced this non-traditional image.

This chased away many prospects. The imagery is to different for them. This was part of the strategy. As a highly 'hands-on' company, The Training Oasis could not afford time chasing prospects who were not serious, and not ready for what they had to offer.

As a result, the quality of leads they enjoy is up, and the bookings are of a higher order.

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