Brochure Development

Brochures that work. Attractive, client-focused, benefit-oriented.

United Way of York Region

The United Way of York Region needed to update their marketing. They realised that their campaigns weren't producing as well as they needed. They asked us to help them develop a new theme and support materials to give them a real boost.

We quickly determined that the basic tools they were using were the right kinds of tools. They just needed to be made much more focussed and effective. We developed a 3-piece poster campaign and subsequent support brochure.

We photographed real people, and based the stories we used on real cases. The result was a powerful series of tools, which have breathed new life into the Regional campaign.

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