Case Studies

Postcard Development

Postcards can be an effective marketing tool. They can be used singly, as with this example, or as part of a campaign.

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York Region

The York Region Department of Social Services had worked for months developing a mission statement that was to help them steer their department into the new realities they were facing. Their biggest hurdle was getting their many, diverse staff to buy-in to the mission. even though the staff had been heavily consulted, their was still potention for derailment.

The department came to us to develop a series of tools (this postcard, a poster, reminder cards, calendar and presentation folder) to help launch the new mission. Part of the launch was this 'invitational postcard' we developed.

With all of the elements we produced, and the department leaders enthusiasm, the launch succeeded beyond our client's expectations.

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